ELIGE MADERA Element 0: Footwear for Walking at Sustainability’s Pace What are the first things you look for when buying footwear: design, comfort? Is sustainability one of the factors that’s most important to you? If so, it’s probably hard for you to find a shoe that’s comfortable but also sustainable, since the impact on the environment often isn’t even thought of. What are the first things you look for when buying footwear: design, comfort? Is sustainability one of the factors that’s most important to you? If so, it’s probably hard for you to find a shoe that’s comfortable but also sustainable, since the impact on the environment often isn’t even thought of. Fortunately, there are brands like Element 0 that are looking for ways to change this and give a sustainable twist to sneaker manufacturing so that they’re not only comfortable to walk in, but can also help the environment. The Materials The Element 0 sneakers have a unisex design and are made of natural and recycled materials. The outer sole is made of rubber and recycled cork while the insole is handmade with a combination of wool, corn fiber, wood and natural latex, resulting in a comfortable surface to rest the foot on, which is also anti-odor and water absorbent. The external part of the footwear harmoniously combines aesthetics and sustainability: the fabric is woven with plastic yarn that comes from recycled PET bottles and discarded fishing nets. This recycled plastic is also breathable and lightweight. The impressive design has a detail inspired by socks: when you put them on, the foot slides in easily because the shoe adapts to the shape of the foot. Element 0 stands out in the industry because their materials are not only comfortable and sustainable but also durable. The sole is made of rubber and flexible cork and was tested in all different types of terrain. It’s even water repellent so it won’t get dirty easily. Is there anything else you could ask for from your sneakers? It's clear that this brand is an example for the industry to follow. Finding different alternatives in nature and from the waste we produce, and using them to create such amazing products is a necessity for both us as consumers and for the planet.